Quote:
Originally posted by PKRWUD
perhaps I should have been more specific. The decision on the name was made well after the design was approved. It was marketed originally as the new Blazer. Someone decided they would pretend it was a new vehicle offering from Chevrolet, rather than an old one that was redesigned. It would have been the same thing if they had announced in 1981 that they were retiring the Camaro, and in 1982, the F-body would be called the Trail Camaro. I think changing a vehicles name and identity when there is a new model is treating the customers like a bunch of brainless sheep. That's just me, though. Chevy isn't the only company to do it, either, but this thread was about the Trail Blazer.
Take care,
-Chris
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actually i view the name change differantly. it's not treating the customers like "brainless sheep". maybe they wanted to get away from any association people would have made with the previous blazers. it is an all new suv after all, larger, differant engine... my other take on that was gm also wanted to take it slighlty upscale too. the trailblazer name originated on the old style blazer as a highend option package.
ford did the same thing when they came out with the explorer, was it not a replacement for the older bronco II? why not just call it a broncoII?
technically the blazer should never have had that name since it belonged to the full size 2 door version of the sub long before gm let it go on s series blazers. that was geneious let's sell 2 trucks with the same name for a while. to this day when i tell people dropping me off at my truck "it's the blazer up ahead" they still pass it because they are looking for the little trucks.
