I saw that too, but had a different take on it. The way I see it, the GM boys are realizing it's worth it spending money by advertising on a Ford sight to get better customers for their credit cards.
Now, let's read between the lines:
...the GM boys are... ...spending money... ...on a Ford... ...to get better...
THE GM BOYS ARE SPENDING MONEY ON A FORD TO GET BETTER!!!
It's all a matter of perspective.
Take care,
~Chris