[mustardjohn]

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...Look, when I want to buy a new (brand name) TV or other appliance, I check all the store's prices and if Wal-Mart is cheaper than the rest, I buy it at Wal-Mart. If Wal-Mart was run by a Japanese company, I might think twice and buy at the local appliance store but if the local appliance store charged 20% more for the same item, I'm buying at Wal-Mart. I only have so much money to spend on an appliance - or a car. Unless the appliance - or the car - is something very specific that I can only get at one place (like a Mustang), I'm buying where the price is lowest, in most cases. Everyone does this.
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Wal Mart is a Chinese store not Japanese. Check it out Wal-Mart represents over 10% of China's Gross National Product. Cheap is costing us a lot of jobs.

Resale value is a market driven phenomena. Market charges what it can get for a product. Reputation is a part of it but not all.
Believing that a 1995 Honda SHOULD cost more than a 1995 Tarus is also part of it. Marketing plays a big role.