Why do we favor bigger?

[Rice Hunter]

For the most part, if you disregard penis size, the smaller, more efficient model of product is usually favored. Take computers... I remember my old apple that was the size of the entire desk with a 40mb harddrive. Now, I have this gigahertz thingy that is half the size! There's always that guy with that new cell phone that is the size of his thumb.. people are like "holy crap, that's so cool". So why do I crave bigger engines? I would give a lot to have a V-10 at my command. There are smaller, very quick, even fast engines, sometimes faster and more efficient, but they do nothing for me. So... why? Any ideas? I think sound has a lot to do with it, but that isn't the whole story. Any ideas? I figured I'm not the only one that would rather have a big a** V-8 than a suped up V-6.