As far as Mercury hangin around, what for?
They now have 2 models. The Grand Marquis (Crown Vic), and the Mercury Mountaineer. From my understanding the Grand Marquis and Crown Victoria's days are numbered. With Police purchasing less and less in favor of SUV's and trucks, Ford is losing it's main market base for those models. Lemme let you in on a little corporate politics. The people getting cut are the last to know. I mean come on. Do you really expect a brand to hang around when they cannot justify R&D for new models? Begging to the parent company for hand outs? The parent company ignoring the request for money, and not appointing quality people to head up the brand name that can actually get the brand sales back up? It's all horrible horrible management. Very GM-like.
As far as the Cougar goes, in it's class it's the best car for the money hands down. The problem is it's image. It's performance does not suggest the amount of power under the hood that Ford claims, and its image as a chick car. Instead of dealing with the problem, the car has been abandoned. The reports suggest the Cougar has been very reliable, fun to drive, and priced thousands less than competitors. So why isn't it selling?? Simple. Ford and especially Mercury SUCK at advertising.
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