 Mach 1 you are right. In the NHL Money is a HUGE factor.
But no one uses more than Detroit . If you look behind the players at the next Detroit game you will see what company I run/ Manage I was Involved Some what with that Sponsorship.
Trust me They Go All Out on funds for their players.
I will say this the Redwings do have a good Business and after our talks with them.
I will say that is what it is"a buisness"!
Ps: We also sponsor the Bluejackets. Look at their Zamboni. 
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Mods:Svo Alu Y Heads,1.72roller rockers,Cam,Cobra Upper&lower,bbkEqu hedders,Offroad H,FlowmasterMuffs,BBk70mm Tb,and73mmMAF,UnderDrive Pulleys,24lb Svo Inj,Kirban AFPR,190lph Walbro,Griffin Alu Rad,Crane Coil,Batt Relocated to trunk,K/Ncone,smog pump removed,Built Aod,DSSL,3.73gears,Alu flywheel,2800stall,NOS 5115 100shot, Iknow I forgot something
Best on motor13.66@102.55 2.14 60'
Best on spray13.20@108.98(2.69 60')
I Bet mid to low 12 if I can Hook!
All runs on street tires
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