I use the stuff religiously.
since i got my 'vert almost 2 years ago, i gave it a twice a week dose.
I finally got around to giving it a spring cleaning a week ago, it was disgustingly filthy.
One wipe with a rag dampened with Armour All Ultra brought my dash looking like new again.. in fact it shined so much, i shaved in the car that morning
Armour all is good stuff.