why do companies make the same car with different badging??

[PKRWUD]

Originally posted by jj_jonathon
no...a camaro isnt a firebird...im talking IDENTICAL vehicles....the camaro and firdbird are only based on each other...

The Taurus and the Sable are no more identical than the Camaro and the Firebird. There are minor differences in the trim and option packages.

The Mercury versions of the Ford vehicles are supposed to be more luxurious, and the Lincolns a step above that. GM does it too. Chevy is the bottom of the line, followed by Pontiac, Oldsmobile, Buick, and Cadillac. Many of the GM vehicles are virtually identical across several of the brands, except for the level of options. It gives the buyer more status options. For example, if a guy really likes the look and feel of a Pontiac Bonneville, but thinks he's "better" than the kind of person that would own a Pontiac, he can spend $3k more and get an Oldsmobile Ninety-Eight, or spend $6k more and get a Buick LeSabre. They are, for all intents and purposes, the same thing, but the trim and option packages are different.

Take care,
~Chris