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Unit 5302 · 09-23-2001, 05:08 PM

Thanks Mr 5.0

PG, Actually, the loss of a brand name recognition is a bad thing. It means when people ask for your companies product, they may receive a competitors product, or not recognize that your product is actually a brand name.

Another example of this is laminate, which is very often referred to as "formica." When people shop for "formica" they think of it as a product, not a brand name so they really don't care if they buy the "Formica" brand, or "WilsonArt" or something else.

[This message has been edited by Unit 5302 (edited 09-23-2001).]

09-23-2001, 05:08 PM	#14
Unit 5302 Registered Member Join Date: May 1999 Posts: 5,246	Thanks Mr 5.0 PG, Actually, the loss of a brand name recognition is a bad thing. It means when people ask for your companies product, they may receive a competitors product, or not recognize that your product is actually a brand name. Another example of this is laminate, which is very often referred to as "formica." When people shop for "formica" they think of it as a product, not a brand name so they really don't care if they buy the "Formica" brand, or "WilsonArt" or something else. [This message has been edited by Unit 5302 (edited 09-23-2001).]