why do companies make the same car with different badging??

[Hethj7]

Yep, just like some Mazda pickups used to be identical to the Ranger, except for the badging.

If you are a Ford guy, you buy the Ranger. If love Mazda, you go with the B2000.

If you hate Ford, maybe you go with the Mazda and still end up buying Ford . That is just how marketing works. Each brand name or make is aimed at a particular market segment. You just associate certain attributes to certain brand names. Just like brand name or store names....many are the same product, just with a different name.

I am not sure with cars, but sometimes you pay more for a brand name and the service that goes with it. I am not aware of say the Ranger warranty vs. the Mazda warranty, but I know certain things such as car batteries are usually identical, just with a different brand, different price, and diffferent warranty.

For example, at the end of a battery production line, Diehard is put on some labels while a store brand is put on others. The labels go on the same batteries, though. Alright, it is late and I am rambling. There are numerous examples of this out there, and it does serve a marketing purpose.